When poor children of Mexico see for the first time a movie in a cinema, this is a life time transforming experience. A transmedia campaign involving the director Alejandro G. Iñarrítu and the actress Juliette Binoche, and other cinema personalities who supported the effort with content and Twitter activation. 

Credits: Vicente Garcia, Noel Gonzales Rojas, Hypno, Ate
 

Inspiring young people of Georgia on the usage of mobile Internet, with the help of real characters.

Credits: Kote Chiatidi, Beka Meparishvili, Vicente García

Awards: Marketing Excellence

A simple, visual way to demonstrate the benefit of roaming. Project developed with the contribution of the Instagram artist, Murad Osman, for the Euro Asia region.
Kote Chiatidi, Bibi Asatiani, Ate

Fruits give energy. Maybe too much.

Credits: Ghica Popa, Bogdan Naumovici

Awards: Golden Drum, Epica, Ador, Effie

The usual promo: money in the bag. But with that money in the bag, somebody else could ruin your life.

Credits: Bogdan Raileanu, Razvan Raicu

Awards: Effie

No time for a short? Common! Even the most hurried ones can see one.

Credits: Oana Gheorghe, Hypno, Ate 

Awards: Golden Drum

People from poor backgrounds with visual problems turn useless. This is not only their problem. it´s ours, too. The whole community suffers from not enjoying what these people have to give.

Credits: Vicente García, Noel Gonzales Rojas.

When a question implies so obviously the best answer, it’s not a question. It’s just stupid. Let me explain you how it feels. 

Credits: Vicente Garcia, Noel Gonzales Rojas

Inspiring young people of Georgia on the usage of mobile Internet, with the help of real characters.

Introducing a new category – insurance, in the young Georgia country. Sophisticated, complex, insurance is hard to be explained to neophytes. We choose to show what it does instead, with the help of Mister Rexi. One day after the launch of the campaign, Mister Rexi turned in the no 1 trending topic in social media.

Credits: Gvantsa Datuashvili, Tamo Tsindsadze, Tina Stambolishvili, Vicente Garcia

Awards: Marketing Excellence

An old communist car, revamped, the cheapest in the market tries to win hearts. If the design and technology are not even a point of parity with the category, then, let’s try to glorify the driver. Make him a hero. And the car is the tool “you can count on”.

Credits: Roxana Panaintescu, Gelu Florea, Simona Costea

Awards: Effie

When all banks sell housing loans under the same conditions, we talked about the emotional value of owing a house. The emergency you feel to get home, when you just bought your own.

Credits: Diana Cristea, Adina Basag

Awards: Golden Drum, Effie, ADC Awards

Tuborg stands for freedom. We tackle “freedom” from the angle of being different and authentic. A sense of weirdness helped.

Credits: Diana Cristea, Adina Basag

Awards: Golden Drum

Argo was the first democratic beer in Georgia country, after the exit from the Soviet Union. It had a strong group of loyal consumers, even if it became with time the underdog. Coming back in the beer competition after years of silence, we wanted to recognize and praise its core target, called Argonauts.

Credits: Vicente García

International brands implement packaging innovation from one market to another. The new bottle of Tuborg needed a meaningful explanation for its arrival. We found it in the lifestyle of young people. 

Credits: Diana Cristea, Adina Basag

Inspiring young people of Georgia on the usage of mobile Internet, with the help of real characters. 

Credits: Kote Chiatidi, Beka Meparishvili, Vicente Garcia

Awards: Marketing Excellence

Reading Tabu Magazine, women get higher expectations. Consequently, men need try harder to cope with them.

Credits: Carmen Tiderle

Awards: Golden Drum, Ador, Epica, Eurobest

In Christmas time, every brand wants to be Santa Clause. Real Hypermarket made it literally.

Credits: Petru Teodorescu

Awards: Ador

Hundreds of free minutes to talk that only a dutiful sales agent could take advantage of. Or a psychopath. 

Credits: Adina Basag, Balint Hajagos, Anca Aldea

Awards: Effie

The most affordable concept from Renault supposed to be the “first car” of the young generation. As it costs peanuts, play with it.

Credits: Roxana Panaintescu, Gelu Florea, Simona Costea

Awards: Effie

A quirky marriage between urban sports and culture to announce the affection of Mountain Dew for the tribe of urban sports lovers.

Credits: Dan Stanescu, Cosmin Simionescu

Awards: Ador, Effie, AdPrint, Golden Drum, New York Festivals, LIA, Cannes Lions

Great taste makes others pets whishing to be a dog.

Credits: Credits: Ghica Popa, Tudor Cuciuc

Awards: Golden Drum, Epica, Ador, Eurobest.

Showing what the magazine is good at: presenting historical events in brief.

Credits: Mihai Gongu, Alina Zaharescu

Awards: Golden Drum, AdPrint, New York Festivals

Money transfer never took less.

Credits: Ghica Popa

Awards: Golden Drum, Ador, Epica, Eurobest

Dramatizing the pains by using the outdoor in a creative way.

Credits: Ana Maria Taralunga, Gelu Florea, Mihai Gongu

Awards: Ador, Golden Drum

We literally shared our “Agency of the Year” trophy with all our clients. Unexpected surprise, big joy!

Credits: Dan Stanescu, Cosmin Simionescu